Terms and Conditions

Last Updated: October 2026

These Terms and Conditions govern the provision of digital marketing services by Hiboom Media Pte. Ltd. (“Hiboom Media”, “we”, “us”, or “our”) to a client (“Client”, “you”, or “your”).

By accepting a proposal, quotation, statement of work, service agreement, order form, or other written engagement with us, or by instructing us to begin work, you agree to these Terms and Conditions together with the specific terms contained in the applicable proposal or agreement.

If there is a conflict between these Terms and a signed written agreement or statement of work, the signed agreement or statement of work will take precedence to the extent of that conflict.

1. About Hiboom Media

Hiboom Media Pte. Ltd. is a Singapore-based digital marketing company providing services including digital campaign management, search marketing, performance advertising, geotargeted advertising, audience insights, and conversion analytics.

Our services are provided according to the scope agreed with each Client. Not every service, platform, feature, or activity described on our website will form part of every engagement.

2. Definitions

For these Terms:

“Advertising Platforms” means third-party platforms used to run or measure advertising campaigns, including search engines, social media platforms, advertising networks, analytics platforms, and other media providers.

“Ad Spend” means money paid to an Advertising Platform or other third party for advertising placement or media.

“Campaign” means an advertising, search, targeting, analytics, or marketing activity we manage or support for you.

“Client Materials” means information, data, images, logos, trademarks, copy, videos, product information, customer lists, website content, account information, and other materials supplied by you.

“Deliverables” means specific materials or outputs expressly included in an agreed scope.

“Services” means the digital marketing services described in an applicable proposal, quotation, statement of work, or agreement.

“Third-Party Services” means services, software, platforms, advertising networks, hosting providers, analytics tools, or other systems operated by third parties.

3. Engagement and Acceptance

3.1

An engagement may begin when you:

• sign or accept a proposal or agreement;
• approve a quotation or statement of work;
• provide written instructions to begin;
• make a required payment; or
• otherwise authorise us to commence the Services.

3.2

By doing so, you confirm that you have authority to enter into the engagement on behalf of the Client, where applicable.

3.3

We may decline an engagement where we reasonably believe the requested Services would breach applicable law, Advertising Platform rules, professional standards, or our internal policies.

3.4

Electronic acceptance and communications may be used to form and manage the agreement. Singapore’s Electronic Transactions Act recognises contracts formed through electronic communications.

4. Scope of Services

4.1

We will provide the Services described in the applicable proposal, quotation, statement of work, or service agreement.

4.2

Services may include, depending on the agreed scope:

• digital campaign planning and management;
• search marketing;
• paid advertising;
• audience research and targeting;
• geotargeted advertising;
• conversion tracking;
• analytics and reporting;
• campaign optimisation;
• landing-page recommendations;
• keyword research;
• advertising copy;
• campaign structure and setup; and
• related strategic or advisory work.

4.3

Website descriptions are general descriptions of our capabilities and do not create an obligation to provide every service described on the website.

4.4

Work outside the agreed scope may require a separate quotation, written approval, or additional fee.

5. Proposals and Statements of Work

5.1

Each engagement may have its own proposal or statement of work setting out:

• Services;
• Deliverables;
• fees;
• payment schedule;
• campaign duration;
• advertising budget;
• reporting arrangements;
• Client responsibilities;
• timelines; and
• other engagement-specific requirements.

5.2

Where a proposal contains terms that are specific to the engagement, those terms will apply alongside these Terms.

5.3

Estimates, recommendations, campaign forecasts, or indicative timelines are not guarantees unless expressly stated otherwise in writing.

6. Client Responsibilities

You agree to:

• provide accurate and complete information;
• provide reasonable access to relevant accounts and platforms;
• provide Client Materials in a timely manner;
• review and approve advertising materials when requested;
• ensure that products, services, offers, prices, and claims supplied to us are accurate;
• obtain any permissions, licences, consents, or approvals required for Client Materials;
• respond to reasonable requests for information or approval;
• notify us of material changes to your products, services, pricing, website, business model, or target market; and
• comply with applicable laws and Advertising Platform requirements.

Delays caused by missing information, unavailable access, late approvals, or inaccurate Client Materials may affect campaign launch dates and other timelines.

7. Client Approvals

7.1

Where we require approval before publication or launch, you are responsible for reviewing the relevant material carefully.

7.2

Your approval confirms that you have checked the material and are satisfied with the accuracy of the information, claims, offers, prices, branding, and other Client-provided content.

7.3

We are not responsible for errors that arise from inaccurate or incomplete information supplied or approved by you.

7.4

If you ask us to publish or launch material without a requested approval, you remain responsible for the information and instructions you have provided.

8. Digital Advertising Services

8.1

We may create, configure, manage, monitor, test, and optimise advertising campaigns according to the agreed scope.

8.2

Campaign activity may include adjustments to:

• audiences;
• keywords;
• locations;
• bids;
• budgets;
• creative;
• messaging;
• campaign structures;
• landing-page destinations;
• schedules; and
• other available campaign settings.

8.3

Optimisation decisions will be based on available campaign information, Client objectives, platform functionality, and our professional judgement.

8.4

We do not guarantee that a particular optimisation will produce a particular commercial outcome.

9. Advertising Spend

9.1

Our professional fees and advertising spend are separate unless the applicable agreement expressly states otherwise.

9.2

Advertising spend is paid to or incurred through the relevant Advertising Platform or media provider.

9.3

You remain responsible for approved advertising budgets and charges incurred through advertising accounts under your authority.

9.4

We are not responsible for:

• platform pricing changes;
• unexpected platform charges;
• currency conversion charges;
• taxes imposed by third parties;
• payment-processing charges;
• invalid payment methods;
• account billing restrictions; or
• other charges imposed by Advertising Platforms.

9.5

We will not intentionally exceed an agreed advertising budget without your approval, except where a small variance results from platform delivery mechanics and the applicable scope permits such variance.

10. Advertising Platforms and Third Parties

10.1

Advertising and analytics depend on third-party platforms that we do not own or control.

10.2

These platforms may change:

• policies;
• algorithms;
• targeting options;
• reporting;
• pricing;
• technical requirements;
• account restrictions;
• available placements;
• tracking functionality; or
• eligibility requirements.

10.3

A platform may reject, restrict, suspend, disable, or remove an advertisement, account, page, domain, audience, or campaign.

10.4

We will use reasonable professional efforts to work within applicable platform rules, but we cannot guarantee approval, uninterrupted access, continued functionality, or continued availability of any third-party feature.

11. No Guarantee of Advertising Results

11.1

Digital marketing involves variables outside our control.

11.2

Unless expressly agreed in writing, we do not guarantee:

• a specific number of leads;
• a specific number of sales;
• a particular conversion rate;
• a particular cost per lead;
• a particular cost per acquisition;
• a specific return on advertising spend;
• increased revenue;
• increased website traffic;
• search rankings;
• advertising approval;
• account approval;
• customer behaviour; or
• any other specific commercial result.

11.3

References to potential outcomes, forecasts, examples, previous performance, or campaign benchmarks are illustrative unless expressly identified as guaranteed contractual results.

11.4

Past performance does not necessarily indicate future performance.

12. Search Marketing

12.1

Search marketing may include keyword research, search campaign management, advertising copy, landing-page recommendations, search optimisation, and related activities.

12.2

Search rankings and organic visibility depend on search engines, competitors, website quality, technical factors, content, user behaviour, and other factors outside our control.

12.3

We do not guarantee a particular search ranking, position, traffic level, or volume of enquiries.

13. Geotargeted Advertising

13.1

Geotargeting may use location settings supplied by Advertising Platforms.

13.2

Location targeting may not always correspond precisely to a person’s physical location.

13.3

Available location targeting can vary by platform, country, device, account, and campaign type.

13.4

We will configure targeting according to the agreed campaign strategy, but cannot guarantee that an advertisement will be shown only to people physically located within a particular boundary.

14. Audience Insights

14.1

Audience research may use information supplied by you, available campaign data, platform reporting, analytics, market information, and other permitted sources.

14.2

Audience recommendations are strategic guidance rather than guarantees about individual customer behaviour.

14.3

You remain responsible for ensuring that any customer or prospect data supplied to us has been collected and may lawfully be used for the intended purpose.

15. Conversion Analytics and Tracking

15.1

Where included in the Services, we may configure or support conversion tracking, analytics, events, tags, pixels, attribution settings, dashboards, or related measurement tools.

15.2

Tracking can be affected by:

• browser restrictions;
• consent settings;
• device settings;
• ad blockers;
• platform changes;
• website changes;
• technical errors;
• privacy controls;
• missing permissions; and
• other factors outside our control.

15.3

Reported conversions may therefore differ from actual business results, sales records, or figures reported by another system.

15.4

You are responsible for informing us of material changes to your website, checkout, CRM, forms, tracking environment, or other systems that may affect measurement.

16. Client Materials and Advertising Claims

16.1

You grant us permission to use Client Materials solely as reasonably required to provide the Services.

16.2

You are responsible for ensuring that claims about your products or services are accurate and supported where required by law.

16.3

You must not instruct us to publish content that is misleading, unlawful, defamatory, infringing, discriminatory, fraudulent, or otherwise prohibited.

16.4

If we reasonably believe requested content may create legal, regulatory, reputational, or platform-policy concerns, we may refuse to publish it or request changes.

Singapore’s Consumer Protection (Fair Trading) Act prohibits unfair practices including misleading consumers and false claims in covered consumer transactions.

17. Intellectual Property

17.1

Each party retains ownership of intellectual property it owned before the engagement.

17.2

Unless otherwise agreed in writing, Client Materials remain the property of the Client or the relevant rights holder.

17.3

Subject to full payment of applicable fees, ownership of specifically commissioned Deliverables may transfer to the Client where the applicable proposal or agreement expressly provides for such transfer.

17.4

Unless expressly transferred, Hiboom Media retains ownership of its:

• internal processes;
• strategies and methodologies;
• templates;
• frameworks;
• tools;
• know-how;
• reporting structures;
• reusable systems; and
• pre-existing materials.

17.5

Third-party materials remain subject to the relevant third-party licences and terms.

18. Third-Party Content and Licences

18.1

Where campaigns use stock images, fonts, music, software, plugins, data, creative assets, or other third-party materials, additional licence fees or restrictions may apply.

18.2

Unless expressly included in the agreed scope, you are responsible for third-party licence costs required specifically for your business or Client Materials.

18.3

We will not knowingly provide third-party material for a use that we understand to be unauthorised.

19. Website and Landing-Page Content

19.1

Where we provide recommendations or content relating to websites or landing pages, you remain responsible for the final website and its operation unless website development is expressly included in the Services.

19.2

We are not responsible for losses arising from website outages, hosting problems, third-party plugins, technical changes made by others, checkout failures, or other website issues outside our agreed scope.

20. Reporting

20.1

We may provide reports at the frequency stated in the applicable agreement.

20.2

Reports may include information such as:

• impressions;
• clicks;
• traffic;
• leads;
• conversions;
• acquisition costs;
• campaign spend;
• audience performance; and
• other available metrics.

20.3

Reporting is based on information available from relevant platforms and systems.

20.4

We may use reasonable assumptions or estimates where a platform does not provide complete information, provided that such estimates are identified appropriately.

21. Fees

21.1

Fees are set out in the applicable proposal, quotation, statement of work, or agreement.

21.2

Unless otherwise stated, fees for professional Services do not include:

• advertising spend;
• third-party platform charges;
• media purchases;
• stock assets;
• licences;
• production costs;
• specialist third-party services;
• taxes; or
• other external costs.

21.3

Any GST or other applicable tax will be charged where required by law.

22. Invoicing and Payment

22.1

Payment terms will be stated in the applicable agreement or invoice.

22.2

Unless otherwise agreed, invoices are payable within [X] days of the invoice date.

22.3

You are responsible for ensuring that payment information remains current.

22.4

If an invoice remains unpaid after its due date, we may, after giving reasonable notice where appropriate:

• suspend Services;
• pause campaigns;
• withhold Deliverables;
• restrict further work; or
• terminate the engagement.

22.5

Suspending Services due to non-payment does not remove your obligation to pay amounts already properly due.

23. Changes to Scope

23.1

Requests outside the agreed scope may be treated as additional work.

23.2

Before undertaking material additional work, we may provide an updated quotation or written confirmation of the additional fees and timing.

23.3

Changes to campaign objectives, platforms, markets, deliverables, tracking requirements, or other material elements may require a corresponding change to fees or timelines.

24. Client Delays

24.1

We are not responsible for delays caused by:

• late approvals;
• unavailable account access;
• incomplete information;
• inaccurate Client Materials;
• delayed payments;
• website problems;
• third-party platform issues; or
• other matters outside our reasonable control.

24.2

Where a delay materially affects the agreed schedule, we may reasonably adjust the delivery timetable.

25. Account Access and Security

25.1

You may need to provide access to advertising, analytics, website, CRM, social media, or other accounts.

25.2

You remain responsible for maintaining ownership and appropriate administrative control of your accounts.

25.3

You must not provide passwords through insecure channels where a platform provides an alternative access method.

25.4

We will use reasonable measures to protect credentials and access information within our control.

25.5

You should promptly notify us if you suspect unauthorised access to an account.

26. Personal Data and Singapore PDPA

26.1

Each party will comply with applicable data protection and privacy laws in connection with the Services.

26.2

Where Hiboom Media collects, uses, or discloses personal data in its own capacity, it will handle that information in accordance with applicable requirements under Singapore’s Personal Data Protection Act 2012 (“PDPA”) and its privacy policy, where applicable.

26.3

The PDPA includes obligations relating to accountability, notification, consent, purpose limitation, accuracy, protection, retention, transfer, access and correction, and data-breach notification.

26.4

Where we process personal data on your behalf, the parties will cooperate to establish appropriate contractual, technical, and organisational arrangements required by applicable law.

26.5

You must ensure that personal data supplied to us has been collected and may be disclosed or used for the Services lawfully.

26.6

You must not provide personal data to us unless you have the appropriate authority or legal basis to do so.

26.7

Where personal data is transferred outside Singapore in connection with the Services, the parties will take steps required under applicable data protection law.

26.8

Where appropriate, additional data-processing or privacy terms may be included in a separate agreement.

27. Confidentiality

27.1

Each party may receive confidential information belonging to the other.

27.2

Confidential information includes non-public commercial, financial, technical, strategic, customer, campaign, and business information.

27.3

Each party agrees to:

• use confidential information only for the relevant business relationship;
• take reasonable steps to protect it; and
• disclose it only to people or service providers who reasonably need it for the engagement and are subject to appropriate confidentiality obligations.

27.4

Confidentiality obligations do not apply to information that:

• is publicly available without breach;
• was already lawfully known;
• is independently developed;
• is received lawfully from another source; or
• must be disclosed by law or a competent authority.

28. Third-Party Service Providers

28.1

We may use third-party providers to support delivery of the Services.

28.2

These may include:

• advertising platforms;
• analytics providers;
• hosting providers;
• software providers;
• reporting tools;
• communication services;
• cloud services; and
• specialist contractors.

28.3

We remain responsible for managing our relationship with subcontractors or service providers we appoint, subject to the terms of the engagement and applicable law.

28.4

Third-party providers remain responsible for their own platforms and services.

29. Platform Suspensions and Restrictions

29.1

If an Advertising Platform suspends, restricts, rejects, or disables an account or campaign, we will use reasonable efforts to identify the available options within the agreed scope.

29.2

We do not guarantee that an account or campaign will be restored.

29.3

We are not responsible for platform enforcement decisions resulting from:

• Client Materials;
• previous account activity;
• platform policies;
• payment issues;
• website content;
• industry restrictions;
• regulatory requirements; or
• other matters outside our control.

30. No Exclusivity

Unless expressly agreed in writing, our engagement with you is non-exclusive.

You may engage other marketing, technology, creative, advertising, or professional service providers.

We may also provide services to other businesses, provided that we continue to comply with our confidentiality obligations.

31. Conflicts of Interest

We will take reasonable steps to identify material conflicts that may affect an engagement.

If a significant conflict arises, we may discuss appropriate measures with you, including changing personnel, separating account information, or ending part of the engagement where appropriate.

32. Suspension of Services

We may suspend Services where reasonably necessary because of:

• overdue payments;
• missing information or access;
• unlawful instructions;
• serious security concerns;
• platform restrictions;
• material breach of these Terms;
• misuse of our Services; or
• circumstances that create a material legal or operational risk.

Where reasonably practicable, we will notify you before suspending Services.

33. Termination

33.1

Either party may terminate an engagement according to the termination terms contained in the applicable agreement.

33.2

If no specific termination period has been agreed, either party may terminate an ongoing engagement by giving 30 days’ written notice, unless a different period is required by applicable law.

33.3

We may terminate immediately where:

• the other party commits a serious or continuing breach;
• payment remains materially overdue after reasonable notice;
• continued performance would be unlawful;
• the Client requests unlawful activity;
• the Client materially misuses our systems or Services; or
• continuing the engagement would create a serious security or regulatory risk.

34. Effect of Termination

When an engagement ends:

• Services will stop on the effective termination date unless otherwise agreed;
• outstanding fees become payable according to the applicable agreement;
• approved advertising spend and third-party costs already incurred remain payable;
• access and account arrangements may be returned, transferred, or removed as appropriate;
• confidential information must continue to be protected; and
• provisions intended by their nature to survive termination will continue to apply.

35. Refunds and Cancellation

35.1

Refund rights depend on the nature of the Services, the applicable agreement, work already performed, third-party costs incurred, and applicable law.

35.2

Fees for Services already properly performed are generally not refundable merely because the Client later decides not to continue, subject to applicable law and the terms of the engagement.

35.3

Advertising spend already incurred or committed to an Advertising Platform may not be recoverable by us.

35.4

Nothing in these Terms excludes or restricts rights that cannot lawfully be excluded or restricted.

Where Singapore consumer-protection law applies, statutory rights and protections will continue to apply. The Consumer Protection (Fair Trading) Act includes protections against unfair practices and provisions that cannot simply be contracted out of.

36. Warranties and Disclaimers

36.1

We will provide the Services with reasonable care and skill appropriate to the nature of the engagement.

36.2

Except where expressly stated in writing, we do not warrant that:

• the Services will be uninterrupted;
• a particular platform will approve a campaign;
• a campaign will produce a particular result;
• search rankings will reach a particular position;
• analytics will capture every user action;
• third-party services will remain available; or
• marketing performance will remain at a particular level.

36.3

We do not control customer demand, competitor behaviour, market conditions, platform algorithms, economic conditions, search-engine changes, or other external factors affecting marketing performance.

37. Limitation of Liability

37.1

To the maximum extent permitted by Singapore law, Hiboom Media will not be liable for indirect, incidental, special, consequential, or purely economic losses arising from the Services, including loss of:

• profits;
• revenue;
• anticipated savings;
• business opportunities;
• goodwill;
• reputation; or
• data,

except where such limitation is not permitted by law.

37.2

Subject to applicable law, our total aggregate liability arising from an engagement will not exceed the total professional fees actually paid by the Client to Hiboom Media for the relevant Services during the 12 months immediately preceding the event giving rise to the claim.

37.3

This limitation does not apply to liability that cannot lawfully be limited or excluded.

37.4

Nothing in these Terms excludes or restricts liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot legally be excluded or restricted.

Singapore’s Unfair Contract Terms Act places statutory limits on certain exclusion and limitation clauses, including reasonableness requirements for certain forms of liability.

38. Client Indemnity

38.1

To the extent permitted by law, you agree to indemnify and hold Hiboom Media and its personnel harmless from third-party claims, losses, liabilities, costs, and reasonable expenses arising from:

• unlawful Client Materials;
• infringement of third-party intellectual property rights by Client Materials;
• inaccurate or misleading information supplied by you;
• unlawful customer or prospect data supplied by you;
• claims relating to your products or services;
• instructions that violate applicable law or platform rules; or
• your breach of these Terms.

38.2

This clause does not require you to indemnify us for losses caused by our own fraud, wilful misconduct, or liability that cannot lawfully be transferred to you.

39. Force Majeure

Neither party will be responsible for delay or failure caused by circumstances beyond reasonable control, including:

• natural disasters;
• severe infrastructure failures;
• widespread internet or telecommunications outages;
• cyber incidents affecting third-party infrastructure;
• government action;
• regulatory changes;
• war;
• civil unrest;
• pandemics;
• labour disruption; or
• major third-party platform failures.

The affected party should notify the other party where reasonably practicable.

40. Website Content

The information published on our website is provided for general information about our Services.

It is not a guarantee that every service, feature, process, result, team structure, platform, or capability described will be available to every Client.

Examples, case studies, performance figures, testimonials, or other marketing materials should not be interpreted as guarantees of future results unless expressly stated in a signed agreement.

41. Portfolio and Marketing Use

Unless otherwise agreed in writing, we may identify the Client as a client of Hiboom Media and display publicly available work created for the Client in our portfolio or marketing materials after the work has been publicly released.

We will not knowingly disclose confidential campaign information or non-public commercial information for promotional purposes.

If you require complete confidentiality, this should be agreed in writing.

42. Communications

You agree that we may communicate with you by email, telephone, messaging platforms, project-management systems, or other communication methods reasonably required to deliver the Services.

You are responsible for ensuring that we have current contact information for relevant decision-makers.

43. Notices

Formal notices relating to termination, material breach, or other contractual matters should be sent to the contact details specified in the applicable agreement.

Unless otherwise required by law, notices sent by email will be treated as received when successfully transmitted, provided no delivery failure notification is received.

44. Assignment

Neither party may transfer the agreement to another party without the other party’s written consent, except where the transfer occurs as part of a merger, restructuring, sale of substantially all relevant business assets, or similar corporate transaction and is permitted by law.

45. Independent Contractor

Hiboom Media acts as an independent contractor.

Nothing in these Terms creates a partnership, joint venture, employment relationship, agency relationship, or fiduciary relationship between the parties unless expressly agreed in writing.

46. No Professional or Legal Advice

Our Services are marketing and advertising services.

Unless expressly agreed otherwise, we do not provide legal, tax, accounting, financial, regulatory, medical, or other professional advice.

You should obtain appropriate professional advice where required.

47. Changes to These Terms

We may update these Terms from time to time.

The version applicable to an existing engagement will generally be the version accepted at the beginning of that engagement unless:

• the parties agree otherwise;
• the applicable agreement permits an update;
• the change is required by law; or
• the change is necessary for security, regulatory, or operational reasons.

Material changes to ongoing contractual terms will be communicated where reasonably required.

48. Severability

If any provision of these Terms is found to be unlawful, invalid, or unenforceable, that provision will be modified or removed only to the extent necessary, and the remaining provisions will continue in effect.

49. No Waiver

A failure or delay by either party to enforce a provision of these Terms does not constitute a waiver of that provision or any other right.

50. Entire Agreement

These Terms, together with the applicable proposal, quotation, statement of work, service agreement, and any other documents expressly incorporated into the engagement, form the agreement between the parties concerning the Services.

They replace previous discussions or understandings relating to the same subject matter to the extent permitted by law.

51. Governing Law

These Terms and any dispute or claim arising from the Services will be governed by the laws of Singapore, unless the applicable agreement expressly provides otherwise or mandatory law requires another jurisdiction to apply.

52. Dispute Resolution

The parties will first attempt to resolve any dispute through good-faith discussion between authorised representatives.

If the dispute cannot be resolved through discussion, either party may pursue the remedies available under applicable Singapore law.

Nothing in this clause prevents a party from seeking urgent interim or injunctive relief where appropriate.

53. Consumer Rights

Where the Client qualifies as a consumer under applicable Singapore law, nothing in these Terms is intended to remove, restrict, or contract out of statutory consumer rights that cannot lawfully be excluded.

The Consumer Protection (Fair Trading) Act applies to certain consumer transactions involving Singapore and provides protections against unfair practices.

54. Electronic Records and Signatures

The parties may enter into agreements, approve proposals, exchange instructions, and communicate through electronic means.

Electronic records and communications may form part of the contractual record where permitted by applicable law.

Singapore’s Electronic Transactions Act expressly recognises electronic communications in the formation of contracts.

55. Third-Party Rights

Unless expressly stated otherwise, a person who is not a party to the applicable agreement has no right to enforce its terms.

56. Contact

Hiboom Media Pte. Ltd.
Registered Address: 114 LAVENDER STREET, #07-80, CT HUB 2, Singapore 338729
Email: info@hiboommedia.com
Website: hiboommedia.com