/* ========== Shared service page bits ========== */
.svc-cta {
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
  margin-top: 1.25rem;
}
.svc-eyebrow {
  display: inline-block;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font: var(--p-text-md);
  color: var(--primary);
  margin-bottom: 0.65rem;
}

/* ========== 1. Digital Campaign Management — vertical process ========== */
.dcm-hero {
  padding: clamp(2rem, 5vw, 4rem) 0 clamp(3rem, 6vw, 5rem);
  background: linear-gradient(135deg, #134E5E 0%, #0B3A4F 55%, #1A2F38 100%);
  color: #FEFDFB;
  border-radius: 0 0 var(--radius-lg) var(--radius-lg);
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
.dcm-hero .container { max-width: 900px; }
.dcm-hero .svc-eyebrow { color: #FF9A66; }
.dcm-hero h1 { color: #FEFDFB; margin: 0 0 1rem; font-size: clamp(1.75rem, 3.5vw, 2.5rem); }
.dcm-hero p { opacity: 0.9; max-width: 38rem; margin: 0; }
.dcm-section-head {
  max-width: 760px;
  margin: 0 auto clamp(1.25rem, 3vw, 2rem);
}
.dcm-section-head h2 {
  margin: 0 0 0.75rem;
  font-size: clamp(1.45rem, 2.8vw, 2.1rem) !important;
  line-height: 1.2 !important;
}
.dcm-section-head p { margin: 0; }
.dcm-hero .svc-cta { margin-top: 1.5rem; }
.dcm-tools p {
  margin: 1.25rem auto 0;
  max-width: 40rem;
  text-align: center;
}
.dcm-process { max-width: 760px; margin: 0 auto; }
.dcm-step {
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: 1.25rem;
  padding: 1.5rem 0;
  border-bottom: 2px solid var(--overlayDark);
}
.dcm-step:last-child { border-bottom: 0; }
.dcm-num {
  width: 56px; height: 56px; border-radius: 50%;
  background: var(--primary); color: #FEFDFB;
  display: flex; align-items: center; justify-content: center;
  font-family: Anton, sans-serif; font-size: 1.25rem;
}
.dcm-step h3 { margin: 0 0 0.4rem; font: var(--h4-text-style); }
.dcm-step p { margin: 0; opacity: 0.88; }
.dcm-grid {
  display: grid; gap: 1.25rem;
  grid-template-columns: 1fr;
  margin: clamp(2.5rem, 6vw, 4rem) 0;
}
@media (min-width: 768px) { .dcm-grid { grid-template-columns: 1fr 1fr; } }
.dcm-card {
  background: var(--lightlighter);
  padding: 1.75rem;
  border-radius: var(--radius-md);
  border-left: 4px solid var(--secondary);
}
.dcm-card h3 { margin: 0 0 0.5rem; font: var(--h4-text-style); }
.dcm-card p { margin: 0; }
.dcm-band {
  background: var(--dark); color: #FEFDFB;
  border-radius: var(--radius-lg);
  padding: clamp(2rem, 4vw, 3rem);
  text-align: center;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
.dcm-band h2 { color: #FEFDFB; margin: 0 0 0.75rem; }
.dcm-band p { margin: 0 auto 1.25rem; max-width: 32rem; opacity: 0.88; }

/* ========== 2. Search Marketing — zigzag rows ========== */
.sm-hero {
  text-align: left;
  padding: clamp(2rem, 5vw, 3.5rem) 0;
  margin-bottom: 0;
}
.sm-hero h1 {
  font-size: clamp(1.85rem, 3.8vw, 2.65rem);
  color: var(--dark);
  margin: 0 0 0.35rem;
}
.sm-hero p { max-width: 36rem; }
.sm-chips {
  display: flex; flex-wrap: wrap; gap: 0.6rem;
  padding: 1.25rem 0 2.5rem;
}
.sm-chips span {
  background: rgba(0, 100, 148, 0.12);
  color: var(--tertiary);
  padding: 0.4rem 0.9rem;
  border-radius: 999px;
  font: var(--p-text-md);
}
.sm-row {
  display: grid; gap: 2rem; align-items: center;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 900px) {
  .sm-row { grid-template-columns: 1fr 1fr; }
  .sm-row.reverse .sm-copy { order: 2; }
  .sm-row.reverse .sm-panel { order: 1; }
}
.sm-panel {
  min-height: 220px;
  border-radius: var(--radius-lg);
  padding: 2rem;
  display: flex; flex-direction: column; justify-content: flex-end;
}
.sm-panel.a { background: linear-gradient(160deg, #006494, #134E5E); color: #FEFDFB; }
.sm-panel.b { background: linear-gradient(160deg, #68A59F, #4A8B85); color: #FEFDFB; }
.sm-panel.c { background: linear-gradient(160deg, #FA824C, #E86B35); color: #FEFDFB; }
.sm-panel strong { font-family: Anton, sans-serif; font-size: clamp(1.5rem, 3vw, 2rem); display: block; margin-bottom: 0.35rem; }
.sm-copy h2 { margin: 0 0 0.75rem; }
.sm-copy p { margin: 0; }
.sm-copy p + p { margin-top: 0.85rem; }
.sm-list .deliver {
  list-style: none;
  margin: 0;
  padding: 0;
  counter-reset: step;
}
.sm-list .deliver li {
  counter-increment: step;
  margin-bottom: 1.25rem;
  padding-left: 0;
}
.sm-list .deliver li::before {
  content: counter(step, decimal-leading-zero);
  display: block !important;
  position: static;
  font-family: Anton, sans-serif;
  color: var(--primary);
  margin-bottom: 0.25rem;
}
.sm-list .deliver h3 {
  margin: 0 0 0.35rem;
  font-size: clamp(1.05rem, 1.8vw, 1.35rem) !important;
  line-height: 1.25;
}
.sm-list .deliver p { margin: 0; }
.sm-expect-intro {
  max-width: 46rem;
  margin: 0 auto 1.5rem;
  text-align: center;
}
.sm-list {
  background: var(--backgroundSecondary);
  border-radius: var(--radius-md);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
.sm-list h2 { margin: 0 0 1rem; }
.sm-list ol { margin: 0; padding-left: 1.25rem; }
.sm-list li { margin-bottom: 0.75rem; padding-left: 0.25rem; }
.sm-list li::before { display: none !important; }

/* ========== 3. Performance Advertising — metrics + pillars ========== */
.pa-hero {
  text-align: left;
  padding: clamp(2.5rem, 6vw, 4.5rem) 0 clamp(2rem, 4vw, 3rem);
}
.pa-hero h1 { margin: 0 0 0.85rem; }
.pa-hero p { margin: 0; max-width: 34rem; }
.pa-metrics {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--overlayDark);
  border-radius: var(--radius-md);
  overflow: hidden;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 768px) { .pa-metrics { grid-template-columns: repeat(4, 1fr); } }
.pa-metric {
  background: var(--lightlighter);
  padding: 1.5rem 1rem;
  text-align: center;
}
.pa-metric strong {
  display: block;
  font-family: Anton, sans-serif;
  font-size: clamp(1.4rem, 2.5vw, 1.85rem);
  color: var(--primary);
  margin-bottom: 0.25rem;
}
.pa-metric span { font: var(--p-text-md); opacity: 0.8; }
.pa-pillars {
  display: grid; gap: 1.25rem;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 768px) { .pa-pillars { grid-template-columns: 1fr 1fr; } }
.pa-build-title {
  margin: 0 0 1.25rem;
  font-size: clamp(1.45rem, 2.8vw, 2.1rem) !important;
  line-height: 1.2 !important;
}
.pa-pillar:nth-child(4) { border-top-color: var(--dark); }
.pa-platforms-detail {
  display: grid;
  gap: 1rem;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 768px) { .pa-platforms-detail { grid-template-columns: 1fr 1fr; } }
.pa-platforms-detail article {
  background: var(--lightlighter);
  border-radius: var(--radius-md);
  padding: 1.35rem 1.25rem;
  border-top: 3px solid var(--tertiary);
}
.pa-platforms-detail article:nth-child(2) { border-top-color: var(--secondary); }
.pa-platforms-detail article:nth-child(3) { border-top-color: var(--primary); }
.pa-platforms-detail article:nth-child(4) { border-top-color: var(--dark); }
.pa-platforms-detail h3 { margin: 0 0 0.4rem; font: var(--h5-text-style); }
.pa-platforms-detail p { margin: 0; }
.pa-pillar {
  border-top: 3px solid var(--tertiary);
  padding-top: 1.25rem;
}
.pa-pillar:nth-child(2) { border-top-color: var(--secondary); }
.pa-pillar:nth-child(3) { border-top-color: var(--primary); }
.pa-pillar h3 { margin: 0 0 0.5rem; font: var(--h4-text-style); }
.pa-pillar p { margin: 0; }
.pa-quote {
  background: var(--backgroundSecondary);
  border-radius: var(--radius-lg);
  padding: clamp(2rem, 4vw, 3rem);
  text-align: center;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
.pa-quote blockquote {
  font: var(--h4-text-style);
  margin: 0 0 1rem;
  max-width: 40rem;
  margin-left: auto; margin-right: auto;
}
.pa-quote cite { font-style: normal; opacity: 0.7; font: var(--p-text-md); }

/* ========== 4. Geotargeted Advertising — sidebar + map cards ========== */
.geo-layout {
  display: grid; gap: 2rem;
  margin-bottom: clamp(2rem, 5vw, 3.5rem);
}
@media (min-width: 992px) {
  .geo-layout { grid-template-columns: 280px 1fr; align-items: start; }
}
.geo-side {
  background: #0B3A4F;
  color: #FEFDFB;
  border-radius: var(--radius-lg);
  padding: 1.75rem;
  position: sticky;
  top: 110px;
}
.geo-side .svc-eyebrow { color: #8BC6C0; }
.geo-side h1 { color: #FEFDFB; font-size: clamp(1.5rem, 2.8vw, 2rem); margin: 0 0 0.75rem; }
.geo-side p { margin: 0; opacity: 0.88; font: var(--p-text-md); }
.geo-side ul { margin: 1.25rem 0 0; padding: 0; list-style: none; }
.geo-side li {
  padding: 0.55rem 0;
  border-top: 1px solid rgba(255,255,255,0.15);
  font: var(--p-text-md);
}
.geo-side li::before { display: none !important; }
.geo-main h2 { margin: 0 0 1rem; }
.geo-cards {
  display: grid; gap: 1rem;
  grid-template-columns: 1fr;
}
@media (min-width: 600px) { .geo-cards { grid-template-columns: 1fr 1fr; } }
.geo-card {
  border: 2px solid var(--overlayDark);
  border-radius: var(--radius-md);
  padding: 1.35rem;
  background: var(--lightlighter);
}
.geo-card .pin {
  width: 36px; height: 36px; border-radius: 50%;
  background: rgba(250, 130, 76, 0.18); color: var(--primary);
  display: flex; align-items: center; justify-content: center;
  margin-bottom: 0.75rem; font-weight: 700;
}
.geo-card h3 { margin: 0 0 0.4rem; font: var(--h5-text-style); }
.geo-card p { margin: 0; font: var(--p-text-md); }
.geo-steps {
  margin: clamp(2rem, 5vw, 3.5rem) 0;
  display: flex; flex-direction: column; gap: 0.85rem;
}
.geo-step-row {
  display: flex; gap: 1rem; align-items: flex-start;
  background: var(--backgroundSecondary);
  border-radius: var(--radius-md);
  padding: 1rem 1.35rem;
}
.geo-focus { margin-bottom: 1.25rem; max-width: 46rem; }
.geo-focus h2 {
  margin: 0 0 0.75rem;
  font-size: clamp(1.45rem, 2.8vw, 2.1rem) !important;
  line-height: 1.2 !important;
}
.geo-focus p { margin: 0 0 0.85rem; }
.geo-focus p:last-child { margin-bottom: 0; }
.geo-step-row p strong { font-family: Anton, sans-serif; }
.geo-step-row span {
  flex: 0 0 auto;
  font-family: Anton, sans-serif;
  color: var(--secondary);
}
.geo-step-row p { margin: 0; }
.geo-cta-bar {
  display: flex; flex-wrap: wrap; gap: 1rem;
  align-items: center; justify-content: space-between;
  background: linear-gradient(90deg, rgba(0,100,148,0.12), rgba(250,130,76,0.12));
  border-radius: var(--radius-md);
  padding: 1.5rem 1.75rem;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
.geo-cta-bar h3 { margin: 0; font: var(--h4-text-style); }
.geo-cta-bar p { margin: 0.25rem 0 0; font: var(--p-text-md); }

/* ========== 5. Audience Insights — editorial magazine ========== */
.ai-hero {
  display: grid; gap: 2rem;
  padding: clamp(2rem, 5vw, 3.5rem) 0;
  margin-bottom: clamp(1.5rem, 4vw, 2.5rem);
  border-bottom: 2px solid var(--dark);
}
@media (min-width: 900px) {
  .ai-hero { grid-template-columns: 1.2fr 0.8fr; align-items: end; }
}
.ai-hero h1 {
  margin: 0;
  font-size: clamp(1.9rem, 4vw, 2.75rem);
  line-height: 0.95;
}
.ai-hero .ai-lede {
  font: var(--h5-text-style);
  margin: 0;
  padding-bottom: 0.5rem;
}
.ai-stack { display: flex; flex-direction: column; gap: 0; margin-bottom: clamp(2.5rem, 6vw, 4rem); }
.ai-block {
  display: grid; gap: 1rem;
  padding: 1.75rem 0;
  border-bottom: 1px solid var(--overlayDark);
}
@media (min-width: 768px) {
  .ai-block { grid-template-columns: 140px 1fr; }
}
.ai-block .label {
  font-family: Anton, sans-serif;
  color: var(--primary);
  font-size: 1.1rem;
}
.ai-block h2 { margin: 0 0 0.5rem; font: var(--h4-text-style); }
.ai-block p { margin: 0; }
.ai-personas {
  display: grid; gap: 1rem;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 768px) { .ai-personas { grid-template-columns: repeat(3, 1fr); } }
.ai-persona {
  background: var(--dark);
  color: #FEFDFB;
  border-radius: var(--radius-md);
  padding: 1.5rem;
}
.ai-persona:nth-child(2) { background: #134E5E; }
.ai-persona:nth-child(3) { background: #3D6B66; }
.ai-persona h3 { color: #FEFDFB; margin: 0 0 0.5rem; font: var(--h4-text-style); }
.ai-persona p { margin: 0; opacity: 0.88; font: var(--p-text-md); }
.ai-deliver {
  columns: 1;
  column-gap: 2rem;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
@media (min-width: 768px) { .ai-deliver { columns: 2; } }
.ai-deliver h2 { margin: 0 0 1rem; column-span: all; }
.ai-deliver p {
  break-inside: avoid;
  margin: 0 0 1rem;
  padding-bottom: 1rem;
  border-bottom: 1px dashed var(--overlayDark);
}

/* ========== 6. Conversion Analytics — dashboard / funnel ========== */
.ca-top {
  display: grid; gap: 1rem;
  margin: clamp(1.5rem, 4vw, 2.5rem) 0 clamp(2rem, 5vw, 3rem);
}
@media (min-width: 768px) { .ca-top { grid-template-columns: repeat(3, 1fr); } }
.ca-stat {
  background: var(--lightlighter);
  border-radius: var(--radius-sm);
  padding: 1.25rem 1.35rem;
  box-shadow: var(--shadow-sm);
}
.ca-stat .k { font: var(--p-text-sm); text-transform: uppercase; letter-spacing: 0.08em; opacity: 0.7; }
.ca-stat .v { font-family: Anton, sans-serif; font-size: clamp(1.35rem, 2.4vw, 1.75rem); color: var(--tertiary); }
.ca-stat:nth-child(2) .v { color: var(--secondary); }
.ca-stat:nth-child(3) .v { color: var(--primary); }
.ca-funnel { margin-bottom: clamp(2.5rem, 6vw, 4rem); }
.ca-funnel h2 { margin: 0 0 1.25rem; text-align: center; }
.ca-stage {
  margin: 0 auto 0.75rem;
  text-align: center;
  color: #FEFDFB;
  padding: 1rem 1.25rem;
  border-radius: var(--radius-sm);
}
.ca-funnel > .ca-stage:nth-child(1) { width: 100%; background: #0B3A4F; }
.ca-funnel > .ca-stage:nth-child(2) { width: 94%; background: #006494; }
.ca-funnel > .ca-stage:nth-child(3) { width: 88%; background: #68A59F; }
.ca-funnel > .ca-stage:nth-child(4) { width: 82%; background: #FA824C; }
.ca-funnel > .ca-stage:nth-child(5) { width: 76%; background: #313638; }
@media (max-width: 640px) {
  .ca-funnel > .ca-stage { width: 100% !important; }
}
.ca-stage strong { display: block; font-family: Anton, sans-serif; font-size: 1.25rem; }
.ca-stage span { font: var(--p-text-md); opacity: 0.9; }
.ca-split {
  display: grid; gap: 2rem;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 900px) { .ca-split { grid-template-columns: 1fr 1fr; } }
.ca-check {
  background: var(--backgroundSecondary);
  border-radius: var(--radius-md);
  padding: 1.75rem;
}
.ca-check h3 { margin: 0 0 1rem; }
.ca-check ul { margin: 0; padding: 0; list-style: none; }
.ca-check li {
  padding: 0.55rem 0 0.55rem 1.75rem;
  position: relative;
  border-bottom: 1px solid var(--overlayDark);
}
.ca-check li::before {
  content: "" !important;
  width: 10px !important; height: 10px !important;
  border-radius: 2px !important;
  background: var(--secondary) !important;
  position: absolute !important; left: 0 !important; top: 0.9rem !important;
  margin: 0 !important;
}
.ca-table {
  border: 2px solid var(--overlayDark);
  border-radius: var(--radius-md);
  overflow: hidden;
}
.ca-table h3 { margin: 0; padding: 1rem 1.25rem; background: var(--dark); color: #FEFDFB; }
.ca-table .row {
  display: grid;
  grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr) minmax(0, 1fr);
  gap: 0.5rem;
  width: 100%;
  box-sizing: border-box;
  padding: 0.85rem 1.25rem;
  border-top: 1px solid var(--overlayDark);
  font: var(--p-text-md);
}
.ca-table .row.head { font-family: Anton, sans-serif; background: var(--backgroundSecondary); }
.ca-footer-cta {
  text-align: left;
  border-left: 6px solid var(--primary);
  padding: 1.25rem 0 1.25rem 1.5rem;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
.ca-footer-cta h2 { margin: 0 0 0.5rem; }
.ca-footer-cta p { margin: 0 0 1rem; }
.ca-hero .container > p + p { margin-top: 0.75rem; }
.ca-hero .btn_ { margin-top: 1.25rem; }
.ca-intro { max-width: 46rem; margin-bottom: 1.25rem; }
.ca-intro h2 {
  margin: 0 0 0.75rem;
  font-size: clamp(1.45rem, 2.8vw, 2.1rem) !important;
  line-height: 1.2 !important;
}
.ca-intro p { margin: 0 0 0.75rem; }
.ca-intro p:last-child { margin-bottom: 0; }
.ca-points {
  display: grid;
  gap: 1rem;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 768px) { .ca-points { grid-template-columns: 1fr 1fr; } }
.ca-points article {
  background: var(--lightlighter);
  border-radius: var(--radius-sm);
  padding: 1.25rem 1.35rem;
  box-shadow: var(--shadow-sm);
  border-top: 3px solid var(--tertiary);
}
.ca-points article:nth-child(2) { border-top-color: var(--secondary); }
.ca-points article:nth-child(3) { border-top-color: var(--primary); }
.ca-points article:nth-child(4) { border-top-color: var(--dark); }
.ca-points h3 {
  margin: 0 0 0.4rem;
  font-size: clamp(1.05rem, 1.8vw, 1.35rem) !important;
  line-height: 1.25 !important;
}
.ca-points p { margin: 0; }
.ca-check { margin-bottom: clamp(2.5rem, 6vw, 4rem); }
.ca-check li:last-child { border-bottom: 0; }
.ca-check li strong { display: block; margin-bottom: 0.15rem; }
.ca-table { margin-bottom: clamp(2.5rem, 6vw, 4rem); }
.ca-table .row { align-items: start; }
.ca-table .row span { min-width: 0; }
.ca-table .row.head { line-height: 1.25; }
.ca-integrations p { max-width: 40rem; margin: 0 auto 1.25rem; }
.ca-faq-lead { margin: -0.25rem 0 1rem; font-family: Anton, sans-serif; color: var(--primary); }

.legal-doc h2 {
  font-size: clamp(1.35rem, 2.4vw, 1.85rem) !important;
  line-height: 1.25 !important;
  margin: 2rem 0 0.75rem;
}
.legal-doc h3 {
  font-size: clamp(1.02rem, 1.5vw, 1.2rem) !important;
  line-height: 1.35 !important;
  margin: 1.15rem 0 0.45rem;
}
.legal-doc p { margin: 0 0 0.85rem; }
.legal-doc ul {
  list-style: disc;
  margin: 0 0 1rem 1.15rem;
  padding-left: 1rem;
}
.legal-doc li { margin-bottom: 0.35rem; }
.legal-updated {
  font-family: Anton, sans-serif;
  color: var(--primary);
  margin-bottom: 1rem;
}

/* ---- Extra sections (2 per service page, unique styles) ---- */

/* DCM extras */
.dcm-who {
  margin: 0 0 clamp(2.5rem, 6vw, 4rem);
  display: grid; gap: 1rem;
}
@media (min-width: 768px) { .dcm-who { grid-template-columns: repeat(3, 1fr); } }
.dcm-who-item {
  background: var(--backgroundSecondary);
  border-radius: var(--radius-md);
  padding: 1.5rem;
  text-align: center;
}
.dcm-who-item h3 { margin: 0 0 0.4rem; font: var(--h5-text-style); }
.dcm-who-item p { margin: 0; font: var(--p-text-md); }
.dcm-tools {
  border: 2px dashed var(--overlayDark);
  border-radius: var(--radius-lg);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  margin-bottom: clamp(2rem, 5vw, 3.5rem);
}
.dcm-tools h2 { margin: 0 0 1rem; text-align: center; }
.dcm-tools-row {
  display: flex; flex-wrap: wrap; gap: 0.75rem; justify-content: center;
}
.dcm-tools-row span {
  background: var(--dark); color: #FEFDFB;
  padding: 0.55rem 1rem; border-radius: 8px;
  font: var(--p-text-md);
}

/* SM extras */
.sm-expect {
  display: grid; gap: 0;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
  border-radius: var(--radius-md); overflow: hidden;
}
@media (min-width: 768px) { .sm-expect { grid-template-columns: repeat(3, 1fr); } }
.sm-expect-item {
  padding: 1.75rem 1.35rem;
  background: var(--tertiary); color: #FEFDFB;
}
.sm-expect-item:nth-child(2) { background: var(--secondary); }
.sm-expect-item:nth-child(3) { background: var(--primary); }
.sm-expect-item strong { display: block; font-family: Anton, sans-serif; font-size: 1.75rem; margin-bottom: 0.35rem; letter-spacing: 0.08em; }
.sm-expect-item p { margin: 0; opacity: 0.92; font: var(--p-text-md); }
.sm-faq { margin-bottom: clamp(2rem, 5vw, 4rem); }
.sm-faq h2 { margin: 0 0 1rem; }
.sm-faq details {
  border-bottom: 2px solid var(--overlayDark);
  padding: 1rem 0;
}
.sm-faq summary {
  cursor: pointer; font-family: Anton, sans-serif; font-size: 1.15rem;
  list-style: none;
}
.sm-faq summary::-webkit-details-marker { display: none; }
.sm-faq details p { margin: 0.75rem 0 0; max-width: 40rem; }

/* PA extras */
.pa-platforms {
  display: grid; gap: 1rem;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 600px) { .pa-platforms { grid-template-columns: 1fr 1fr; } }
@media (min-width: 992px) { .pa-platforms { grid-template-columns: repeat(4, 1fr); } }
.pa-plat {
  aspect-ratio: 1;
  border-radius: var(--radius-md);
  display: flex; flex-direction: column;
  align-items: center; justify-content: center;
  text-align: center; padding: 1rem;
  background: var(--lightlighter);
  border: 2px solid var(--overlayDark);
  transition: transform .25s ease, border-color .25s ease;
}
.pa-plat:hover { transform: scale(1.03); border-color: var(--primary); }
.pa-plat strong { font-family: Anton, sans-serif; font-size: 1.35rem; }
.pa-plat span { font: var(--p-text-sm); opacity: 0.75; margin-top: 0.35rem; }
.pa-engage {
  background: var(--dark); color: #FEFDFB;
  border-radius: var(--radius-lg);
  padding: clamp(1.75rem, 4vw, 2.75rem);
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
.pa-engage h2 { color: #FEFDFB; margin: 0 0 1.25rem; }
.pa-engage-steps { display: grid; gap: 1rem; }
@media (min-width: 768px) { .pa-engage-steps { grid-template-columns: repeat(3, 1fr); } }
.pa-engage-steps div {
  border-left: 3px solid var(--primary);
  padding-left: 1rem;
}
.pa-engage-steps h3 { color: #FEFDFB; margin: 0 0 0.35rem; font: var(--h5-text-style); }
.pa-engage-steps p { margin: 0; opacity: 0.85; font: var(--p-text-md); }

/* GEO extras */
.geo-industries {
  margin-bottom: clamp(2rem, 5vw, 3rem);
}
.geo-industries h2 { margin: 0 0 1rem; }
.geo-tags { display: flex; flex-wrap: wrap; gap: 0.65rem; }
.geo-tags span {
  border: 2px solid var(--secondary);
  color: var(--secondary);
  padding: 0.45rem 1rem;
  border-radius: 999px;
  font: var(--p-text-md);
}
.geo-snapshot {
  display: grid; gap: 1.5rem;
  background: linear-gradient(135deg, #FEFDFB, #EBEAE6);
  border-radius: var(--radius-lg);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  margin-bottom: clamp(2rem, 5vw, 4rem);
  box-shadow: var(--shadow-lg);
}
@media (min-width: 768px) { .geo-snapshot { grid-template-columns: 1fr 1.4fr; align-items: center; } }
.geo-snapshot .big {
  font-family: Anton, sans-serif;
  font-size: clamp(2rem, 5vw, 3rem);
  color: var(--primary);
  line-height: 1;
}
.geo-snapshot h3 { margin: 0 0 0.5rem; }
.geo-snapshot p { margin: 0; }

/* AI extras */
.ai-methods {
  display: flex; flex-direction: column; gap: 0.75rem;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
.ai-method {
  display: grid; gap: 0.75rem; align-items: center;
  padding: 1.15rem 1.25rem;
  background: var(--lightlighter);
  border-radius: var(--radius-sm);
  border-right: 5px solid var(--tertiary);
}
@media (min-width: 700px) { .ai-method { grid-template-columns: 48px 1fr; } }
.ai-method .n {
  width: 40px; height: 40px; border-radius: 8px;
  background: rgba(0,100,148,0.12); color: var(--tertiary);
  display: flex; align-items: center; justify-content: center;
  font-family: Anton, sans-serif;
}
.ai-method h3 { margin: 0 0 0.2rem; font: var(--h5-text-style); }
.ai-method p { margin: 0; font: var(--p-text-md); }
.ai-agenda {
  border: 2px solid var(--dark);
  border-radius: 0;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
.ai-agenda h2 {
  margin: 0; padding: 1rem 1.25rem;
  background: var(--dark); color: #FEFDFB;
}
.ai-agenda .slot {
  display: grid; gap: 0.5rem;
  padding: 1rem 1.25rem;
  border-top: 1px solid var(--overlayDark);
}
@media (min-width: 600px) {
  .ai-agenda .slot { grid-template-columns: 100px 1fr; }
}
.ai-agenda .time { font-family: Anton, sans-serif; color: var(--primary); }
.ai-agenda p { margin: 0; }
.ai-agenda .lead { padding: 1rem 1.25rem; border-top: 1px solid var(--overlayDark); }
.ai-hero-copy p { margin: 0 0 0.85rem; }
.ai-hero-copy .btn_ { margin-top: 0.35rem; }
.ai-intro { max-width: 46rem; margin-bottom: 1.25rem; }
.ai-intro h2 {
  margin: 0 0 0.75rem;
  font-size: clamp(1.45rem, 2.8vw, 2.1rem) !important;
  line-height: 1.2 !important;
}
.ai-intro p { margin: 0 0 0.75rem; }
.ai-intro p:last-child { margin-bottom: 0; }
.ai-gains {
  display: grid;
  gap: 1.25rem;
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
}
@media (min-width: 768px) { .ai-gains { grid-template-columns: 1fr 1fr; } }
.ai-gains article {
  background: var(--lightlighter);
  border-radius: var(--radius-md);
  padding: 1.35rem 1.25rem;
  border-top: 3px solid var(--tertiary);
}
.ai-gains article:nth-child(2) { border-top-color: var(--secondary); }
.ai-gains article:nth-child(3) { border-top-color: var(--primary); }
.ai-gains article:nth-child(4) { border-top-color: var(--dark); }
.ai-gains h3 {
  margin: 0 0 0.4rem;
  font-size: clamp(1.05rem, 1.8vw, 1.35rem) !important;
  line-height: 1.25 !important;
}
.ai-gains p { margin: 0; }

/* CA extras */
.ca-integrations {
  margin-bottom: clamp(2.5rem, 6vw, 4rem);
  text-align: center;
}
.ca-integrations h2 { margin: 0 0 1rem; }
.ca-int-row {
  display: flex; flex-wrap: wrap; gap: 0.75rem; justify-content: center;
}
.ca-int-row span {
  background: rgba(104,165,159,0.18);
  color: var(--dark);
  border-radius: 12px;
  padding: 0.7rem 1.2rem;
  font-family: Anton, sans-serif; font-size: 1rem;
}
.ca-questions {
  background: var(--backgroundSecondary);
  border-radius: var(--radius-lg);
  padding: clamp(1.5rem, 3vw, 2.25rem);
  margin-bottom: clamp(2rem, 5vw, 4rem);
}
.ca-questions h2 { margin: 0 0 1rem; }
.ca-questions .q {
  padding: 0.85rem 0;
  border-bottom: 1px solid var(--overlayDark);
  display: flex; gap: 0.75rem; align-items: flex-start;
}
.ca-questions .q:last-child { border-bottom: 0; }
.ca-questions .q i {
  flex: 0 0 auto;
  font-style: normal;
  font-family: Anton, sans-serif;
  color: var(--secondary);
}
.ca-questions .q p { margin: 0; }

.svc-extra-wrap { margin-top: clamp(1rem, 3vw, 2rem); }
.svc-extra-wrap > h2.section-title {
  margin: 0 0 1.25rem;
  text-align: center;
}

/* Service pages — smaller headings overall */
.dcm-hero h1,
.sm-hero h1,
.pa-hero h1,
.geo-side h1,
.ai-hero h1,
.ca-footer-cta h2,
.svc-extra-wrap h2,
.svc-extra-wrap .section-title,
.sm-copy h2,
.sm-list h2,
.pa-engage h2,
.ca-funnel h2,
.ca-integrations h2,
.ca-questions h2,
.dcm-band h2,
.dcm-tools h2,
.geo-main h2,
.geo-industries h2,
.ai-deliver h2,
.ai-agenda h2 {
  font-size: clamp(1.45rem, 2.8vw, 2.1rem) !important;
  line-height: 1.2 !important;
}
.pa-hero h1,
.inner-banner-section .banner-caption h1.h2 {
  font-size: clamp(1.7rem, 3.2vw, 2.4rem) !important;
}
.dcm-step h3,
.dcm-card h3,
.pa-pillar h3,
.geo-card h3,
.geo-cta-bar h3,
.geo-snapshot h3,
.ai-block h2,
.ai-persona h3,
.ca-check h3,
.ca-table h3,
.ai-method h3,
.dcm-who-item h3,
.pa-engage-steps h3 {
  font-size: clamp(1.05rem, 1.8vw, 1.35rem) !important;
}
/* Service name = h1, tagline = span */
.svc-tagline {
  display: block;
  margin: 0.5rem 0 1rem;
  font: var(--h4-text-style);
  font-size: clamp(1.15rem, 2.2vw, 1.55rem) !important;
  line-height: 1.35 !important;
  color: var(--dark);
  opacity: 0.9;
  max-width: 40rem;
}
.dcm-hero .svc-tagline { color: #FEFDFB; opacity: 0.9; font-size: clamp(1.05rem, 2vw, 1.35rem) !important; }
.sm-hero h1,
.pa-hero h1,
.ai-hero h1,
.dcm-hero h1,
.geo-side h1 {
  margin-bottom: 0.35rem !important;
}
.sm-hero .svc-tagline {
  background: linear-gradient(100deg, #006494, #68A59F);
  -webkit-background-clip: text;
  background-clip: text;
  -webkit-text-fill-color: transparent;
  color: transparent;
  font-family: Anton, sans-serif;
  font-size: clamp(1.35rem, 2.8vw, 1.85rem) !important;
}
.pa-hero .svc-tagline { text-align: left; margin-left: 0; margin-right: 0; }
.geo-side .svc-tagline { color: #FEFDFB; opacity: 0.88; font-size: 1rem !important; }
.ai-hero .svc-tagline {
  font-family: Anton, sans-serif;
  font-size: clamp(1.25rem, 2.5vw, 1.7rem) !important;
  -webkit-text-fill-color: unset;
  color: var(--primary);
  background: none;
}
/* ========== Unified service hero spacing (all pages) ========== */
.svc-hero {
  padding-top: clamp(2.25rem, 4.5vw, 3.25rem) !important;
  padding-bottom: clamp(2.25rem, 4.5vw, 3.25rem) !important;
  margin-top: 0 !important;
  margin-bottom: clamp(2rem, 4vw, 3rem) !important;
}
.svc-hero .container {
  max-width: 1320px;
}
.svc-hero h1 {
  margin: 0 0 0.4rem !important;
  font-size: clamp(1.7rem, 3.2vw, 2.4rem) !important;
  line-height: 1.15 !important;
}
.svc-hero .svc-tagline {
  margin: 0 0 0.85rem !important;
  font-size: clamp(1.1rem, 2vw, 1.4rem) !important;
}
.svc-hero > .container > p,
.svc-hero .container > p {
  margin: 0;
  max-width: 40rem;
}

/* Keep unique looks but shared spacing */
.dcm-hero.svc-hero {
  border-radius: 0 0 var(--radius-lg) var(--radius-lg);
}
.sm-hero.svc-hero { text-align: left; }
.pa-hero.svc-hero { text-align: left; }
.pa-hero.svc-hero .svc-tagline,
.pa-hero.svc-hero > .container > p { margin-left: 0; margin-right: 0; }
.ai-hero.svc-hero { border-bottom: 2px solid var(--dark); }
.ca-hero.svc-hero { text-align: left; }
.geo-side-lead { margin: 0 0 1rem; opacity: 0.88; font: var(--p-text-md); }

/* Performance — Overview section */
.pa-overview {
  padding: clamp(2rem, 4vw, 3rem) 0;
  margin-bottom: clamp(2rem, 4vw, 3rem);
  background: var(--backgroundSecondary);
  border-radius: var(--radius-lg);
}
.pa-overview .svc-eyebrow { margin-bottom: 0.5rem; }
.pa-overview h2 {
  margin: 0 0 1.5rem !important;
  font-size: clamp(1.45rem, 2.8vw, 2rem) !important;
}
.pa-overview-grid {
  display: grid;
  gap: 1.75rem;
}
@media (min-width: 900px) {
  .pa-overview-grid { grid-template-columns: 1.2fr 1fr; align-items: start; }
}
.pa-ov-main p {
  margin: 0 0 1rem;
  max-width: 38rem;
}
.pa-ov-main p:last-child { margin-bottom: 0; }
.pa-ov-points { display: flex; flex-direction: column; gap: 0.75rem; }
.pa-ov-point {
  display: grid;
  grid-template-columns: 48px 1fr;
  gap: 0.75rem;
  align-items: center;
  background: var(--lightlighter);
  border-radius: var(--radius-sm);
  padding: 0.9rem 1rem;
  border-left: 4px solid var(--primary);
}
.pa-ov-point:nth-child(2) { border-left-color: var(--secondary); }
.pa-ov-point:nth-child(3) { border-left-color: var(--tertiary); }
.pa-ov-point:nth-child(4) { border-left-color: var(--dark); }
.pa-ov-point strong {
  font-family: Anton, sans-serif;
  font-size: 1.15rem;
  color: var(--dark);
}
.pa-ov-point span { font: var(--p-text-md); }

/* Fix: inner service pages — less gap under header */
body.inner .body-inner {
  padding-top: clamp(100px, 14vw, 140px) !important;
}

/* Performance Advertising hero — left aligned, same type scale as other services */
.pa-hero.svc-hero {
  text-align: left !important;
}
.pa-hero.svc-hero .container {
  display: flex !important;
  flex-direction: column !important;
  align-items: flex-start !important;
  justify-content: flex-start !important;
  text-align: left !important;
}
.pa-hero.svc-hero h1 {
  display: block !important;
  width: auto !important;
  max-width: 100% !important;
  margin: 0 0 0.4rem !important;
  text-align: left !important;
  font-size: clamp(1.7rem, 3.2vw, 2.4rem) !important;
  line-height: 1.15 !important;
}
.pa-hero.svc-hero .svc-tagline {
  display: block !important;
  width: fit-content !important;
  max-width: 100% !important;
  margin: 0 0 0.85rem !important;
  padding: 0 !important;
  text-align: left !important;
  float: none !important;
  position: static !important;
  align-self: flex-start !important;
  -webkit-text-fill-color: unset !important;
  background: none !important;
  background-clip: unset !important;
  -webkit-background-clip: unset !important;
  color: var(--dark) !important;
  opacity: 0.9 !important;
  font: var(--h4-text-style) !important;
  font-size: clamp(1.1rem, 2vw, 1.4rem) !important;
  line-height: 1.35 !important;
  font-family: Anton, sans-serif !important;
}
.pa-hero.svc-hero p {
  display: block !important;
  width: auto !important;
  max-width: 40rem !important;
  margin: 0 !important;
  text-align: left !important;
  align-self: flex-start !important;
  font: var(--p-text-md) !important;
}